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Eastwood & Airline SXSW 2017 Diary

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The famous South By Southwest music festival takes place this week, so check our SXSW 2017 guide to the artists who play Eastwood and Airline guitars!

We all love watching all those cool demos of our gear, right? But nothing beats seeing our guitars being used out there, in the real world - and this year at South By Southwest, you'll have plenty of opportunities to see Eastwood and Airline guitars in action!

And if you catch any cool band using Eastwood or Airline gear, feel free to share images with us on our Instagram!

Eastwood & Airline SXSW 2017 Band features

Click on images to read our exclusive features about some of the SXSW bands who will be using our gear this year!

Eastwood & Airline SXSW Calendar

Here's a list of performers who we know will be playing our gear in Austin during SXSW 2017, day-by-day:

SXSW Gigs, Wednesday March 15

SXSW Gigs, Thursday March 16

  • Time Out Timmy, @ the Aquarium on Sixth. View info
  • The Blind Suns, @ Hotel Vegas
  • The Blind Suns, @ Big Bang Bar

SXSW Gigs, Friday March 17

  • The Parrots, 7:15pm @ Hotel Vegas at Volstead
  • Kathy & The Killowatts, 9:30pm @ Shakespear Pub view info
  • The Blind Suns, @ Butterfly Bar
  • The Blind Suns, @ Cheers Rooftop
  • White Violet @ Hippie House Party
  • Also: JUMPSTART TEXAS PARTY! Sponsored by Eastwood & Airline View Info
  • The Lighthouse and the Whaler, from 1pm @ Little Woodrows

SXSW Gigs,Saturday March 18

  • The Lighthouse and the Whaler, 1am @ St. Davids Bethel Hall
  • The Parrots, 11:30pm @ Hotel Vegas at Volstead
  • Kathy & the Kilowatts, 2:30pm @ OPA'S Wine Bar view info
  • The Blind Suns, @ Pete Fest
  • White Violet @ Athens in Austin Day Party
  • White Violet, 9pm @ Lambert's (Normaltown/ New West Showcase) View Info
  • The Lighthouse and the Whaler, from 1pm @ Little Woodrows

SXSW Gigs, Sunday March 19

  • Sun And The Wolf, 8pm @ Tellers

Don't Miss: Jumpstart Texas Party, sponsored by Eastwood & Airline

This year we also decided to show some support for the grassroots scene in Austin, and we're co-sponsoring and helping to promote this very cool party, now on its 10th year! Read details here.

Join the "Eastwood Family"... visit South Austin Music!

If you need our gear at SXSW, we recommend a visit to South Austin Music. They're one of the dealers which have been working with us since the beginning, and as you can see, they always carry a fantastic stock of our gear!

SXSW 2017 Countdown: Kathy & The Killowatts / Time Out Timmy

SXSW is not just about the official showcases, and besides some cool unofficial parties, many of the best gigs are not at official showcases, but at fringe events happening all over Austin during SXSW. Today, we highlight 2 bands who are playing such events: Kathy & The Killowats, and Time Out Timmy.First off, we'll start talking [...]

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SXSW 2017 Countdown: The Blind Suns

We love the current French psych scene - lots of cool bands, including The Blind Suns, who are performing at this year's South By Southwest festival. Carrying on with our countdown to SXSW 2017, we had a chat with guitarist Dorota.Make no mistake - you don't want to miss The Blind Suns at SXSW! The [...]

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Countdown to SXSW 2017: Jumpstart Texas Unofficial SXSW Party

As anyone who's been to South By Southwest will know, it's not all just about the official showcases: Austin will be buzzing with some great unofficial events as well, and we decided to support and sponsor one of the best - the Jumpstart Texas party, now on it's 10th year!Unfortunately, we won't be at SXSW [...]

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SXSW 2017 Countdown: The Romantic Comedy

Continuing with our countdown to South By Southwest 2017, which starts next week, we talk to The Romantic Comedy, from New York, whose guitarist now uses a Devo Whip It guitar! We knew we'd like those guys... The Romantic Comedy originated from the ashes of Brooklyn drunk-rockers The Great American Novel, and is the brainchild of Layne [...]

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SXSW 2017 Countdown: White Violet

Continuing with our countdown to SXSW 2017, we feature another cool band who uses our gear: White Violet, from Athens, GA. White Violet started life in Athens, GA in 2011, and this will be the fifth time they play at South By Southwest. Their first record, Hiding, Mingling (2012) was highly conceptual, evoking a dreamscape full of [...]

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SXSW 2017 Countdown: The Lighthouse and the Whaler

The Lighthouse and the Whaler are a band from Cleveland, Ohio, who've been using an Eastwood Mandocaster as part of their sound for many years now - and 2017 marks the band's fifth South By Southwest appearance! Time to learn a bit more about them, then...It's always great to see the wide breadth of different [...]

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SXSW 2017 Countdown: Sun And The Wolf

With South By Southwest just around the corner (March 13 – 19, 2017) we'll run a preview of bands who use our gear and who're heading to SXSW this year. Today, we chat to Sun And The Wolf. The South by Southwest music festival kicks off in a few days, on March 13, and we're very [...]

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Jeff Senn Model One: Vintage Guitar Approved!

The Jeff Senn Model One has been one of our biggest custom shop hits last year, and has now gained the seal of approval from Vintage Guitar magazine. The Model One has been designed by Jeff Senn in Nashville, and is one of those guitars that at the same time look fresh and new, but also familiar. [...]

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Meet the Dealers: London Calling

As some of you may be aware, we also have an European HQ, based in Liverpool, England. Continuing our "Meet the Dealers" series, we'll talk about two great shops we visited during our latest trip to London, when we also gave a little hand to a massive band...Well, they say when you're tired of London, [...]

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